Glenn Laken

How to Create Your Own Brand as a Lawyer

Lots of up and coming lawyers want to establish their own brand. Who better to ask advice on this than Ricardo Tosto de Oliveira Carvalho. Ricardo has successfully built up his brand. Now he hopes to pass on some sage advice to any of you looking to do the same.

According to Ricardo Tosto de Oliveira Carvalho it’s much easier than some thing.

“All you have to do is pay attention and makes some really good choices. Building your brand starts out with just doing the simple things. Once you have mastered the simple things, everything else will fall into place.”

–Ricardo Tosto de Oliveira Carvalho

Let’s take a look at some of these tips now.

1)Create a portfolio online. Trust is hard to come by these days. You have to begin from ground zero in some cases. Advertise your past work and cases. Get permission from your clients to use their testimonials. Post all of this on your site. This will help to build some trust. If one client sees who you have helped out someone they know, this will go a long way to proving yourself.

Any kind of online professional database is crucial. Post your site and resume up there. Let people see you. This is not the time to be shy.

2)What types of services can you offer? Showcase these skills. You have to set yourself apart from all the rest. Attend some events. This is another crucial step to getting your brand out. If people do not see who you are, why would they hire you for a job?

3)Get in the habit of speaking at some events. Do not sell your product. Sell you and your skills. This is where the key to success lies. If you do not feel comfortable doing this in the beginning, how will you make something of yourself in the courtroom?

4)Write about what you know. Focus on getting published. Do not go overboard with this though. You will be sending out the wrong message if you do. Limit social media blogging and commenting to the bare minimum. The idea is to put yourself out there, but not go into overdrive.

You can find out more about Ricardo on his personal blog. Ask him a question on Twitter. Log onto his business site. There is plenty of avenues to get in touch with him. Learning from him is one of the best ways to build your brand.