Glenn Laken

Desiree Perez Making Dramatic Change in Tidal

Desiree Perez is the Chief Executive Officer of Tidal Company. She got the position after the defection of other Executives. Desiree Perez qualifies for this job because of her experience in the entertainment industry. She has an excellent record from SC Enterprises and Roc Nation sports, which she runs with her husband, Juan Perez. Since joining the Tidal, Perez has changed the image of the company making it add more than one million trial members within a very short time.

The part that makes Desiree Perez shine more is her ability to finalize multi-million dollar contracts that became a trigger to former Executives. Her communication skills have made her be at the top of the game when it comes to negotiating deals. She negotiated for Beyonce Formation Stadium and also the Rihanna Samsung deal, know her better.  This successful move made Tidal more famous.  Follow her page

Jay-Z is the founder of the Tidal Company, a renowned rap music artist, with its premier co-owners Kanye West, Beyonce, T.I, and Rihanna. Jay –Z, with the help of Desiree, changed from rap to streaming music, additional article on Although the music streaming industry is competitive, the company has released various albums from its co-owners that are doing great in the market. Desiree is committed to bringing success to the company as well as to help artists gunner more deals.

Useful link here.

Desiree has changed the music experience of Tidal to focus on something new in the market. Tidal is currently working on three sections; Tidal Discovery, Tidal Rising, and Tidal X. Perez is also a member of Hova Circle of Influence that runs the operation of Roc Nation together with Jay Brown, Chaka Pilgrim, and others.

Visit Dez here on