Glenn Laken

Rona Borre Carries On and On and On

Rona Borre is the founder and CEO of Instant Alliance, a successful staffing and recruiting company located in Chicago, Illinois. She started her firm in 2001 from a spare bedroom in her condo and in six months had 50 employees working for her. Today, Instant Alliance is one of the fastest-growing staffing and recruiting companies in the United States.

Borre had previously held a sales position with a large global staffing company where she had led all sales and had shattered all production records of the company. She wound up managing a $30 million book of business. However, the company was sold, and the culture changed drastically, so Borre decided to go on her own, and Instant Alliance was the result.

In a recent interview, Borre was asked what ingredients she brought to the business that has made it so successful, and her reply was that she is seldom satisfied with things on the first go-around. She is always looking for a better way because it is usually out there.  For the full interview, hit on

Borre is concerned about the seemingly little things. She talks about a receptionist job she had with an ad agency when she was just out of college. She was treated very badly there as if she didn’t matter. She learned from that that everyone’s job matters, especially the receptionist because that is the first person anyone sees when they come in the front door. Going above and beyond the norm to make people feel good is one of the main drivers for her in this industry.

Borre is very good at the establishment and the development of relationships with her clients. She especially wants to get to know the upper management echelon, because here is where you learn what kind of company culture exists. This is important information because it tells you what kinds of candidates will fit into the company culture and who will be more likely to fit in.

Rona Borre is very active in Chicago business circles, and she holds leadership roles in organizations such as The Chicago Network, the Young Presidents’ Organization, and the Economic Club of Chicago. She is in demand as a speaker and has been interviewed by most of the media.  Related article on

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