Glenn Laken

Roberto Santiago: Building the Manaira Mall

Roberto Santiago is known as one of the most successful businessmen in Brazil, and he is nicknamed as the Brazilian Mall Tycoon. He was born in the city of Joao Pessoa on July 16, 1958, and he went to the University Center of Joao Pessoa, taking up a course in business administration. He purchased an empty lot in 1987 near the city center and developed it to become the largest shopping mall in the city. Manaira Mall opened to the public in 1989, and it changed the way that the locals live. Manaira is one of the most favorite places to hang out in the city, and locals are frequenting the mall, along with lots of tourists coming from different parts of the world. The mall has a number of facilities to choose from, ranging from cinemas, concert halls, gaming areas, food court, shopping centers, banks, gyms, and even an educational institution.


The Domus Hall is one of the attractions that can be found inside the Manaira Mall. Roberto Santiago thought about putting something on the mall’s rooftop, and the idea of constructing a concert hall crossed his mind. The concert hall was opened to the public in 2009, and it has a wide space for use inside. Ever since it opened, hundreds of events have taken place inside, including musical concerts, exhibits, conferences, fairs, and even weddings and graduation ceremonies. 10,000 people can fit inside for standing events and over 4,000 can fit inside for seated events. The hall has a fully functioning air-conditioning system and it is designed to be sound proof. High end sound equipment is installed inside and the two story concert hall is subdivided into smaller cabins to give everyone a touch of privacy. The Domus Hall is frequented by international artists, and they opt to hold their concert inside the hall because of its prominence and accessibility in the city of Joao Pessoa.


Roberto Santiago also placed a number of entertainment areas inside the Manaira Mall. People are frequenting the mall because of its state of the art cinema complex, which shows the latest blockbuster films. The mall also has a bowling alley and a gaming arcade for families to enjoy. For shoppers, they can hop from one shop to another, buying their favorite international brands which have since opened their branches inside the mall. Foodies, on the other hand, would appreciate the gourmet section of the mall which serves dishes from around the world. Roberto Santiago is thanking the local population for supporting the mall and its facilities. He is now thinking of opening up another mall in the city, and he is also planning of opening a number of malls in Brazil’s prime cities, such as Sao Paulo and Rio de Janeiro.