The JHSF is a well-known corporation in Brazil that is involved in real estate development. The corporation was founded in 1972 Jose Roberto Auriemo and his brother Fabio. They based their company in Sao Paulo City where it began its operations as a construction firm. The brothers envisioned that there will come a day when their company among the largest real estate developers across the country. And with this in mind, they invited two more associates to join their company in order to get it back on the right track for expansion.
Before 2001, JHSF experienced a spurt of growth and during the said year the company was already managing large projects where it was given the opportunity to foster the revolution of malls in Brazil. JHSF was able to do this when they were able to secure the contract for the construction of the popular mall – Metro Santa Cruz, which is situated in Sao Paulo. It is the first mall in Brazil that was primarily designed to be assimilated into the local subway transport station.
The design concept became quite popular with the company’s target clients for this provides the convenience of shopping and getting their rides without the need to walk a lengthy distance just to get transportation.
When Jose Auriemo Neto took over the supervision of JHSF when he reached his 27th birthday, the company was in for a big change. The alteration of leadership within the organization was very successful since Jose Auriemo Neto had innovative ideas that helped the company diversify and grow.
And through his supervision, JHSF was able to enter the top-tier luxury end market that once again brought the company the opportunity to construct and launch the Cidade Jardim a futuristic shopping complex. It is considered a primary shopping endpoint within Brazil since it contains the Shopping Cidade Jardim, which has store outlets of every international brand that cannot be found in any other part of the country.
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