Glenn Laken

The Role of Employees towards the Success of Fortress Investment Group.

Most of the big companies in the investment management sector tend to concentrate so much on their external customers, who are the clients, and often forget to recognize their internal customers, the employees. This is a factor that has led to the downfall of most of the companies. Employees constitute a very fundamental part of any organization and can determine whether a company excels or fails. This is a fact that many companies ignore, and could bring to their collapse if enough attention is not granted. Fortunately, Fortress Investment Group, with the help of its able presidents, have realized the importance of employee satisfaction to the organization’s success. Due to this, the Fortress Investment Group has designed a masterpiece strategy that they have been using to recognize and acknowledge the best performing staff members.

This tactic has gone a long way to enhance the motivation of the employees and consequently increasing their productivity. Another method that Fortress Group uses to motivate their staff is by providing free training and opportunities to sharpen their professional skills. This has been through facilitating education programs for their staff. Promotion opportunities have also been provided with a lot of fairness at Fortress Investment Group. All the employees are provided with equal opportunities to rise the job ranks, depending on their performance and leadership ability. All this fairness has made the employees working at Fortress love the company and continue serving their clients with a lot of kindness.

They have also marketed the company to prospective customers hence leading to the increase in the company’s portfolio.Fortress Investment Group manages assets and wealth of their customers who comprise both institutions and other individual clients. More than 1800 investors have trusted Fortress with their investment to manage, which amounts to more than $63 billion. Apart from the investment management operations, Fortress Investment Group also engages in corporate social responsibilities (CSR). Here, the company engages in activities that are geared towards the improvement of the society and the surrounding environment. For instance, it engages in philanthropic activities where it funds education for the less privileged families’ children. This is an activity that has been greatly supported by the three leaders, especially Peter Briger.