Glenn Laken

Using Professional Branding Agencies To Elevate Your Corporation

In the fast paced world that we live in, corporations realize that in order to stay relevant its branding and marketing campaigns must employ aggressive and creative tactics. Advertising in contemporary times has become a 24-hour cycle that requires a strategic expansion onto diverse platforms, which include the internet, television, mobile technology, radio and print media. Delivering results and nurturing the core principles that define a company’s values is best achieved by hiring a reputable ad agency that can transform a company’s image in the public eye.

One of the leading agencies that has been making a lot of noise in the global market for the past 25 years is Heads Advertisement. Headquartered in Curitiba, Brazil, this firm represents the fusion between technological advancement and creative style. Heads Advertisement boasts over a dozen global clients in its portfolio, which include 3M, Calixa, Petrobras and many others.

In the world of advertisement, we have come a long way from the 1950s Mad Men era way of doing things. That time period represented an age when corporations used non-digital tools and resources to bring ideas to life. Modern day branding agencies like Heads Advertisement implements cutting-edge software and photo editing programs, state-of-the-art photography cameras, advanced video recording equipment, skillful marketing and publication techniques and the most important of all, the hiring of the brightest and most creative minds that are trained to implement innovative ideas and technological resources. All of these elements are corralled around the mission statement of the Heads Advertisement branding machine, which is designed to channel effective communication standards for maximum output and exponential returns.

Heads Advertisement has not only garnered appreciation and respect from its clients, but the advertisement firm has also received over a dozen notable awards from the likes of the London/ New York Festival , the Cannes Festival and the Wave Festival. The achievements of Heads Advertisement continues to be recognized because they have successfully lead the Brazilian marketing industry beyond its borders onto the world stage while keeping pace with the evolution of technology and branding techniques.

Leading the helm for Heads Advertisement is its co-founder, CEO and inventive leader Claudio Loureiro. Mr. Loureiro has led the company for over two decades into the elite stratosphere of being one of the top five advertisement firms to come out of Brazil. His accomplishments extend beyond the scope of his executive duties, for he is a critically acclaimed film producer, TEDx speaker and a producer for the world-renowned Broadway musical A Night with Janis Joplin. His diverse achievements are a reflection of his dedication to hard work and his creative intellect. The vibrant energy that glows from the offices of Heads Advertisement is a byproduct of great minds like Claudio Loureiro who define the character of the company through unparalleled waves of genius and elite branding strategies.

James Dondero: An Established Icon in Equity and Capital Markets

James Dondero is a well-known individual in the equity and capital markets. Mr. Dondero has a vast experience of more than 30 years in the field and currently resides in Dallas, Texas.

Mr. Dondero has built a good reputation in his field of work, such as managing to grow approximately $1 billion in fixed-income funds during his stay at the American Express from 1985 to 1989. Additionally, when he served as the chief executive officer of Protective Life GIC subsidiary from 1989 to 1993, he was instrumental in the business growth for over $2 billion. He has a broad range of management experience that includes mortgage-based securities, leveraged bank loans, real estate, preferred stocks, common stocks, emerging market debts, investment grade corporates, and derivatives.

Mr. James Dondero of nexbank.com is one of the co-founders of the Highland Capital Management formed in 1993 and holds the position of President in the Institution. At the Highland Capital Management, he plays a vital role in managing the private equity business. Nevertheless, he handles the determination and execution of the organization’s strategic investment and operational enterprises. The Highland Capital Management is forefront in the establishment of the Collateralized Loan Obligation market. He hurled one of the first non-bank Collateralized Loan Obligated in 1996. Additionally, it focuses on developing credit-oriented solutions for institutional and retail investors globally.

Under James Dondero, the Highland Capital Management has managed to win various awards due to their unique products. The award-winning products include Collateralized Loan Obligation, hedge funds, mutual funds, equity funds, REITs as well as ETFs. These funds associated with Mr. Dondero have received many appreciations and awards such as Morningstar’s 5 –Star designation. Furthermore, the entity received the Lipper Awards, and Morningstar’s number one ranked Healthcare Long/Short Equity Fund all in 2014. Along with his fellow Co-founder, Mark Okada, they manage approximately $1 billion in assets.

Moreover, Mr. Dondero serves as a Portfolio Manager of the NexPoint Credit Strategies Fund from September 2012. He is not only the Co-founder of NexPoint Capital Inc. but also a Managing Partner and Portfolio Manager, as well as being the President since 2014. Additionally, he is the Chairman of the Board of Directors of the NexBank Capital Inc. He has also been the President of Nexpoint Multifamily Realty Trust Inc. a position he holds since February 2014. Mr. Dondero is the Chief Executive Officer and the Chairman of the Board of Directors of the HCM Acquisition Company.

Mr. Dondero also has decorated academic credentials that include his attendance at the University of Virginia where he graduated with a Bachelor of Science in Commerce, Accounting and Finance option. Additionally, Mr.Dondero is a Certified Management Accountant (CMA) as well as earning the use the Chartered Financial Analyst (CFA) title.

In conclusion, it is evident that Mr. Dondero has a vast load of responsibilities on his shoulder. Perhaps his prowess in the equity and capital markets has resulted in the various roles he plays.

Women On Top Of Their Game in Business

An accomplishment of purpose or aim can be defined as success. Others might perceive success to be something different or have an entirely different meaning of what success is. Others consider success as landing in their wildest jobs and to others might be standing up to their misogynist boss. A successful business woman, on the other hand, is self-assured, identifies her limits and is ready to push them. Such a woman knows her flaws and weaknesses but instead uses them to outwit her haters. She has a set of goals to achieve and assess to blow if they emerge in her way. She is a force to reckon but the queen in the confinement that you prefer in your hand. There is a lot that sets successful women apart from typical ones around.

In the current world, there is a diverse range of women at the top of their game in various industries of specialization, especially in business. Not to mention that most privately owned businesses in America are owned and run by women. Most women have realized a better version of themselves out there and are willing to grow and to search for it. That is what they are exactly doing. They are always filled with passion and drive, making these the vital factors for their success.

For Susan McGalla, nothing has held her back or deterred her chances for success according to prnewswire. The Pittsburgh, PA-based expert consultant, and prominent businesswoman, has had an incomparable personality that has propelled her to a successful career. She is the well-known Director of Strategic Planning and Growth for The Pittsburgh Steelers as well as the founder of P3 Executive Consulting, LLC. As a retail expert and an experienced marketer, her firm deals exclusively with organizational development, creative, a range of brand and supply chain for high-profile clients and notable corporations in both the retail and non-retail industry.

In her endeavors as a successful business woman, McGalla has also faced a lot as a woman in stature. Despite some patronizing remarks, misogynistic comments, and heightened inequality during her initial stages of her career, the odd experience did not put her down put gave her more courage to press on. She has always been confident, fiercely independent and determined to succeed. Her network also comprises of women who are on the top of their game and share a close personality like hers. She is widely known as the former president of American Eagle Outfitters Inc. and the former CEO of Wet Seal Inc.

McGalla started working for Joseph Horne Company back in 1986 to 1994 where she served at several marketing and managerial posts. She later joined American Eagle, a place that defined and shaped her career. She then left the company and joined Wet Seal at the time when it was facing a crunch. She initiated a few strategies and business plan that saw the company get back on its feet. McGalla is also a board member of HFF Inc., a publicly traded corporation that offers commercial real estate as well as the Magee-Women’s Hospital Research Institute and Foundation.