There are not too many clothing companies that can keep pace with Amazon for one reason, Amazon has the highest sales numbers in this space. Pulling in a whopping 20 percent of all the sales, you need to be making serious sales in order to even be in the same universe as this clothing giant. Kate Hudson’s Fabletics may be the one company that can catch Amazon, already pulling down $250 million in sales in only a few years, they are poised to make a play for the top spot in women’s active-wear and workout apparel if things continue at this pace.
Hudson talks about the success of her athleisure brand mentioning her membership package and reverse showrooming. These are definitely not new sales techniques, but someone the team at Kate Hudson’s Fabletics has found a way to make them work. Look more closely at how things are unfolding at the Fabletics stores in your local mall, and you see women buying all sorts of workout apparel, trying on all the exciting new active-wear releases, even taking the Fabletics lifestyle quiz. This is more of a shopping experience for these women, something they are positively responding to by spending more money each year on this unique brand.
To see what separates Kate Hudson’s Fabletics from the rest in this very busy and crowded niche, we simply visit their e-commerce store. This is where women visit when they have more time to shop the larger inventory and take advantage of the fact they have an easier time shopping. Since clothing was tried on inside the stores at the mall, those items get uploaded to a member’s account, and they can shop now without concern about sizes. Being able to shop the leggings, yoga pants, or tank tops inventory, and just buy exiting colors and styles makes it easier to spend more.
Kate Hudson’s Fabletics is all about giving these women a shopping experience they can remember fondly. membership perks also include free shipping for online orders, discounts on the active-wear, and even the assistance of your very own shopping assistant. Your assistant picks one item based on your quiz answers each month, then you consider if you like or want to shop for something else. Amazon can not compete with Kate Hudson’s Fabletics as far as customer service and pampering, something these women are certainly responding to in a positive manner.
Naomi Elaine Campbell an English model has looks and sense of style that will leave you doubting whether she actually born in the year 1970 and whether now she actually 46 years old. Her first catwalk came in the year 1986 after she was recruited at an early age of 15 years. She since then climbed the ladder to establishing herself among the top three high- demand and most recognized models (in the late 1980s and 1980s). This was after she, Christy Turlington and Linda Evagelista formed a group known as the trio.
Naomi Campbell has also been classified as one of the six supermodels by the fashion industry. She has also been in over five hundred magazines covers. Her catwalk has been amazing and her style and sense of style superb thus she has always left many gasping for breath in every event that the beautiful model appears. Her success has been immense as she has also cat-walked for designers such as Gianni Versace and Isaac Mizrahi. She has also posed for photographers such as Herb Ritts and BruceWeber.
The success of this stunning model began when she was just seven years old when she appeared as a dancer in the Bob Marley song “Is This Love” that was released in 1978. She inherited the great passion for dancing from her mother who was a modern dancer.
Naomi Campbell who is one of the five original supermodels was the first black woman to appear on the cover of TIME magazine, Russian Vogue and the French Vogue. She is also the first black model of British origin to appear in the British Vogue.
Apart from modeling Naomi has also been involved in give back activities. These charities include:
– Supporting the Nelson Mandela Children’s Fund.
– Giving support to Breakthrough Breast Cancer financially.
– Opening a research center for Breakthrough Breast Cancer.
– Starting “We Love Brazil” which fights poverty and creates awareness among local women in Brazil.
– Organizing fundraising events that were intended to benefit victims of the 2005 Hurricane Katrina and also the 2010 Haiti earthquake.
Ever since its founding in 2013 by Fab Inc. and American actress Kate Hudson, Fabletics has always been a champion of women’s empowerment. The athleisure wear brand is fueled by Hudson’s desire to make women feel better about themselves by providing them with high-quality clothes that fit comfortably into their active lifestyles while also being incredibly affordable. One of the things that sets Fabletics apart from other brands is its focus on providing comfortable and versatile athleisure on fabletics.com that women across a range of body types and income levels can wear.
The brand has a style quiz that matches customers with Kate Hudson’s thoughts on pieces that are most likely to fit their lifestyle and their body type. Fabletics commitment to women’s empowerment extends beyond their desire to provide women with some of the best athleisure clothing in the market place. That commitment has translated into involvement in issues that impact women’s lives in vital ways. For instance, Fabletics has partnered with the Council of Fashion Designers of America and the England-based breast cancer initiative Fashion Targets Breast Cancer. Fashion Targets Breast Cancer raises capital that is funneled into breast cancer research and leverages partnerships with members of the fashion industry to help those whose lives have been impacted by breast cancer.
The partnership between Fabletics, Fashion Targets Breast Cancer and the Council of Fashion Designers of America will mean that Kate Hudson will become an official ambassador for Fashion Targets Breast Cancer during the month of October at http://thekrazycouponlady.com/tips/style/fabletics-review-need-read/. The collaboration between Fabletics and its two partners has resulted in the introduction of Fabletics merchandise that, according to Sourcing Journal, is an “FTBC-branded outfit.” Known as the Hope outfit, the three piece ensemble includes a tank top, a sports bra and a pair of matching floral print capris. Each piece of the outfit is available in multiple colors ranging from Ruby, Cosmo, Black, and Vixen. The proceeds that are raised from purchases of the Hope outfit will go to support the FTBC’s work to fight breast cancer. Fabletics partnership with FTBC and the CFDA will also involve an event whose proceeds will also be used to support the FTBC’s work.
Even though the Hope outfit is being sold to benefit a good cause, Hudson told The Los Angeles Times that she worked to make sure that it fit the high standards of design that Fabletics’ customers are used to. She told the newspaper that she wanted customers “to not only purchase it for the right reason” but that she wanted customers to “love” the outfit. Also Hudson was intentional about the colors that the Hope outfit came in. She wanted to experiment with colors outside of the very popular baby pink that usually denotes breast cancer awareness apparel. She described the darker pinks that the outfit is shown in on her website as a “pink with some depth to it.”
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