Glenn Laken

White Sharks Media Flaunts it’s Flaws

These days with popularity of content marketing you see companies put out self-promotion propaganda just about everywhere. What could be more boring than a social media site filled with companies blowing their own horns and proclaiming excellence? Maybe that is why when we see a company that flaunts its failings we are taken aback. To discover that it’s a marketing and advertising company; well that is just about unheard of. Yet that is exactly what’s happened on White Shark Media’s own blog.

They had the transparency to not only be accountable and own what had become the sources of their client’s frustration, but to follow through and publish just what they were changing to fix their problems. They have published a post on the White Shark Media blog entitled, Typical Complaints from White Shark Media Clients and How We Make Sure They Never Happen Again.

The answers to their problem areas are not just standard, pat answers. Instead, they put the pedal to the metal to discover what they could change internally in their own systems processes to eliminate the issues and better serve clients going forward.

Disqus has it that White Shark Media is a specialty advertising firm that transforms client’s Adwords accounts to maximize click through rates. They are specialists in PPC as evidenced by the fact that they don’t offer organic SEO typical services. They DO consult with their clients on selecting an assertive and professional SEO provider, but they choose to stay in the competitive arena of PPC. Clearly they have learned do the one thing you do better than anyone else, then stop trying to be everything to everyone. You can’t consider yourself an expert if you’re trying to do everything under the sun.

Before clients sign on and start services, most have already had Adwords accounts that are bringing them traffic, and are performing at least moderately successful. Most agencies insist that clients abandon their current campaigns and go with their services exclusively.

Not White Shark Media; they allow their clients to maintain current campaigns that are bringing in traffic while they simultaneously begin new optimized campaigns and analyze the performance. Once the new campaigns take hold and perform well they leave all decisions up to the client to make the final decision after discussing the pros and cons of each.

In addition, they assign only 3-5 SEM Strategists per every experienced Supervisors, so there is constantly oversight from two experts on each client’s campaigns. Further, they install conversion tracking, Google Analytics and call tracking to let you know exactly how your campaigns are performing.

Couple this with their monthly results reporting that they send out in advance of monthly meetings via GoToMeetings shared screen feature, so your SEM Specialist can keep you informed on the sources of all traffic and instruct clients as to what the report of their metrics mean.

When you combine complete accountability with excellent client communication, and a commitment to keep refining their processes to get the best for their clients, White Shark Media might just be the only transparent company successful in PPC advertising.


Why FreedomPop Is The Most Revolutionary Mobile Communications Company To Date

FreedomPop is a well-known name in the mobile communications industry. Different with other major mobile phone operators, it operates on a virtual network. In the very recent past, the company made an announcement that it had plans to introduce discounted mobile phones as well as free services. The company announced that customers signing up for service between the time it made the announcement and November 7, 2015, would be allowed to pick up a Motorola E smartphone for only $40 which amounts to a $190 discount. Another option for the customers was a Samsung Galaxy S4 for just $100 which amounts to a $350 discount on the normal price.

Both devices were refurbished and even though they were not the latest, they included support for LTE services. The best thing with the deal was the fact that it gave users a free month of unlimited voice calling, one gigabyte worth of cellular data as well as free text messages. Soon after finishing the free data, customers were allowed to transition to the company’s standard offer of free 500MB data, 500 minutes and 500 text messages.

The company made a debut in 2012 and by the time it was making the announcement, it expected to hit one million customers within a few months time. The company had also managed to get funding from Intel Capital that it planned to expand its smartphone portfolio with. Before that funding, it had received another investment worth not less than $10 million from a major operator in Asia. With that funding, it planned to use its technology together with the operator’s network capabilities to offer simple and affordable plans to millions of users.

FreedomPop can be best described as a wireless internet mobile phone services provider. The company is well known to produce text, voice and wireless data services using two major networks platforms. The company has in the recent past also spread its wings to the US market and by the look of things, it is already doing well. The company is known for its phenomenal free mobile services that include voice, data and text. The company also sells broadband devices, tablets and mobile phones that customers use for its service.

The company has up to date managed to raise a lot of capital when compared to start-ups that started around the same time it was starting. All that can be contributed by the fact that it offers quality to customers cheaply hence attracting investors.

Shaygan Kheradpir Climbing Success Stairs

News about Shaygan Kheradpir joining Coriant to work as the Chief Executive Officer is all over the internet. Coriant is one of the leading companies in the United States that supplies dynamic metro-to-core transport solutions. The company has full-service offices in over 100 countries and serves the world’s top tier Communications Service Providers (CSPs). Mr. Shaygan Kheradpir was tapped by the management to help drive the company’s growth strategy and strengthen focus on new network solutions.

It seems Coriant knew who they are entrusting this prestigious position. For many years, Shaygan has been recognized globally as a renowned business and technology expert. He is a respected executive who has many years of experience in a broad range of fields such as technology, telecom, innovation and finance.

Shaygan Kheradpir did not earn his reputation overnight. He started his career at GTE Corporation but later moved to Verizon to work as the EVP & Chief Information Officer. Shaygan has also served as the Chief Operations and Technology Officer at Barclays. While working at Barclays, he was also invited to be part of the bank’s Executive Committee. Basically, before taking his current position at Coriant, he has worked for a plethora of companies both big and small.

Shaygan has managed to have a successful career because of his good education. He graduated from Cornell University with a bachelor’s, a master’s and a bachelor’s in engineering. He is a go-getter who believes in education as the key to success in life. Because of his hard work and dedication, he has received several honors and patents spanning technology, business, innovation and media. It is because of his contribution in technology that he was appointed to serve in the Cornell University Engineering Council and the advisory board of the U.S. National Institute of Standards & Technology.

Questioned on why they gave him this challenging position, the company said that Mr. Kheradpir is a proven business and technology leader with extensive knowledge of a broad range of fields. The management released a statement on their official website saying that Shaygan’s expertise will play an important role in the company’s growth.

Coriant: A Networking Solutions Company

Coriant is a great company that provides its customers with networking solutions. They work in many different industries and have a ton of different customers. Here is some information about this great company.

Coriant has been in business for over thirty five years. This has given the company plenty of experience to please it’s customers. This company has many different locations. Some of these include locations in Asia, the United States, and Europe. They do business in over one hundred different countries. They have over five hundred different companies as customers.

Coriant hosts many different events throughout the year. At these events they show people their latest technology and talk about their products. One of these events is AfricaCom. This is a technology conference in Africa. This conference typically has over ten thousand people attend so it is very popular. It typically has a ton of different speakers that make speeches about new advancements in technology. They also host the Mobile World Congress which is located in Barcelona, Spain, the OFC which is located in Anaheim, California, and Next Generation Optical Networking that is in Nice, France.

Shaygan Kheradpir is the now the CEO and Chairman of the Board for Coriant. He says what made him want┬áto be a part of this company is they are extremely efficient and innovative. He really likes that this company has made a lot of advancements in it’s products and technology. He is taking the place of Pat Dipietro. Pat will become the Vice Chairmen for the company.

Coriant has a lot of customers in many different industries. These industries include cable companies, content providers, banking and finance, research and education, mobile network operators, and utility companies. They also have several contracts with government and defense companies.

Coriant provides many different services to it’s customers. It has something called the Technical Assistance Center. This is a place that allows customers to get their questions answered and get support. This center makes sure that customer’s networks are running smoothly.

Coriant is a great networking solutions company with a new reliable and credible leader. It is very good at what it does and that is why it has over five hundred different companies as customers. Anyone looking for this type of service should look no further than Coriant.