Style maverick, unicorn queen, and CEO Doe Deere loves to break the rules. Since starting a successful makeup line Doe Deere has been named one of the Top Inspiring Women Entrepreneurs, earning her a cover on Self-Made Magazine. The makeup line, described by Deere as “makeup for unicorns,” features intensely colorful and cruelty-free products for the eyes and lips in whimsically decorated packaging.
Being the free spirit that she is, Deere advocates the breaking and bending of fashion rules. Among her favorite faux pas to commit are wearing bold eyes and bold lips, mixing colors/patterns, wearing socks with heels and open toed shoes, pairing brightly colored hair with equally bright clothing, dressing as youthfully as she pleases, and refusing to save certain outfits for special occasions. She believes that style is about self-expression and should be fun, not constraining.
While her facial structure betrays her Russian heritage, Deere grew up in New York City where she showed artistic tendencies from an early age. She loved playing with color as a child using everything from paints and pencils to her mom’s makeup. Some haphazard experiments with lip gloss and eyeliner at a slumber party began her lifelong love affair with cosmetics. Working administrative jobs through her 20’s, her current career began when she started a website for the purpose of sharing the results of her creative and unusual makeup looks with the world. Her following quickly grew exponentially, leading her to open an eBay store named Lime Crime in 2004. Four years later, Lime Crime became a brand all of it’s own.
Since that time, Deere’s makeup line has come to stand for freedom of expression and playfulness, values she continues to embody in both her personal style and the way she runs her company. Always sporting brightly colored hair and eye-catching Lime Crime products, she does her best to inspire others to new heights by being a positive and uplifting leader. In keeping with the professional image she projects she’s a kindhearted soul in her private life as well, donating on a regular basis to a no-kill shelter in New York. Deere is excited that she gets to make a living doing what she’s always loved, but at the end of the day she goes home to her three cats (two of which are rescues) and her onetime bandmate, husband, and Lime Crime President Mark.